Anubhav Dubey – Founder of Chai Sutta Bar

What exactly comes to your mind when you detect the sound of a break? Is that Chai? No matter how much stress you are under, whether you have had a quarrel with your partner, whether you want to take a vacation from work, or if you wish to go someplace with acquaintances, what thoughts come to mind is Chai Sutta? Sutta should be avoided at all costs. Let’s focus just on Chai. Today, we’ll be telling the story of Anubhav Dubey, who won the hearts of everyone.

Would you trust me if I had told you I made a 100-crore with Chai? Hello, my name is Anubhav Dubey, and I’m the founder of Chai Sutta Bar in Madhya Pradesh. However, because of the circumstances in which everyone’s household utilized to dwell, the state of our residence wasn’t outstanding. We only had one pair of clothes to go to school. So, everytime we got home from school, mother would take off that dress first and then clean it so that it would dry before we would be able to wear it to school the next day.

Anubhav Dubey’s Personal History

After eighth grade, Anubhav Dubey parents sent him to Indore to study. I ran across my friend Anand in Indore. All of our buddies had barely 100-200 rupees in their pockets. So, we have a second-hand mobile market in Indore, and we utilized to take mobile phones from there and run them for a few days, and all the individuals who gave us cash, we would have been given mobiles for 1-2 days to use. Later on, we used to profitably sell the same smartphone. We used to make money by marketing that phone. So we realized that we too receive funds and benefit from it.

When I chat to or meet a particular individual, I strive to learn about him. What does he require, and what is his issue? To talk with anyone or get your product to market, you need to first comprehend the people, and it is critical that you interact with them. All leaders must be able to communicate effectively.

School Day Marketing Concept

Anand then launched his company. My family member told me that when our son became a major officer, they sent me to Delhi to prepare for the UPSC. I live in Delhi and am studying for the exams. Anubhav Dubey friend Anand called one day and stated that my current business was coming to an end and that we could start our school time business. The product was tea. I arrived in Indore without informing my family about the formation of the tea company.

Chai Sutta Bar Initial Part

We are looking for alternative sites to establish our business. It was all about the tea. We began to speculate about how to execute it now that we knew where to put it. I began researching. Following that, we agreed on a business name, which is Chai Sutta Bar.

Chai Sutta may readily hit anyone’s dim, and keeping clients is a lot of labor for individuals nowadays. As a result, Chai Sutta Bar remains in people’s minds. We picked a modest business, which was the initial cement godown there; we loved that site a much. There were several trees in front of it because it was a corner. A good thing was about to happen. So we went with that shop. We invested 3 lakh rupees, and they were depleted so rapidly that we became concerned that if this money ran out, we would be unable to continue.

We couldn’t keep it like this in the center much longer. When the company began, it had to come to an end. Furthermore, after we ran out of money, we discovered that there are so many employment opportunities, so the labor necessary for each work, we began that work by ourselves. We both collaborated on the first day of our business and planned that we would provide Chai for free.

About Business’s Advertising Approaches

We don’t have any funds for advertising or promotion of our brand. In addition, we also have a plan on how to carry it out. The finalized company site is close to the girl’s hostel. There is an intriguing reason behind this. If you attract a large number of females, the boys will follow.

So we told everyone we knew to come to the business and serve you tea. And immediately as the guys arrived, the fake crowd began to assemble. People saw the gathering and assumed that he was selling something, so they arrived around him. It was open for business yesterday, so why is it so packed today? People assumed that a brand had arrived. The remainder of the folks began to arrive after witnessing the gathering. This strategy provides us with a lot of exposure for our goods.

Chai Sutta Bar Has Gained Fame

The audience is growing larger by the day. There was such a large crowd that it was impossible to control who to serve, who to deliver tea of whatever taste, and how to deal with the gathering beyond the shop. It took 5 of us to side with the other people and deal with it. It had been 6 months since Business had received such an enthusiastic response. Our family members assumed that our kid was studying for the UPSC, but we were preoccupied with other matters.

We went live on Facebook one day with much enthusiasm, displaying folks our Chai Sutta Bar. So, after seeing us on Facebook live, one of our cousins informed the parents that their child had begun selling chai. When parents hear of this, they are taken aback.

When the title Chai Sutta Bar became popular, my parents were overjoyed. When individuals began to recognize my parents by my name, they cooled down and calmed down. So we’ve had four and a half years, and we now have over 300 locations. We sell about 3 lakh Kulhar Chai each day, which is possibly the highest statistic in the world for Kuhad Chai sales. Outside, all kulhads are drunk with Chai, and our motivation is that we should not be in any city, but in every country, and if the world drinks tea, they should kiss our soil.

Leaving Signal

We started with 3 lakhs and have already crossed the 100 crores mark. I’m not sure how four years have gone by. Throughout this period, we have learnt a great deal. As a result, bravery is crucial. It is critical to make decisions in your life. Anubhav Dubey says that this is the point in your life when you should start running. You run, and you might tumble, but you never take a step back from running.

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