Categories: Articles

Pahari Roots Crowned ‘Best Emerging Brand of the Year’ at the Food Connoisseurs India Convention – West Edition 2024

Pahari Roots, a brand dedicated to introducing the finest ingredients from North East India to culinary enthusiasts, is thrilled to announce its prestigious win as the Best Emerging Brand of the Year at the Food Connoisseurs India Convention – West Edition 2024.

Pahari Roots – Receives award for the Best Emerging Brand of the Year

Pahari Roots takes immense pride in showcasing the culinary treasures of North East India and has been recognized for its outstanding contribution to the gastronomic landscape. The brands commitment to authenticity, quality, and innovation has earned it this esteemed accolade.

“We are honoured to have received this award, and it serves as a testament to our dedication to promoting the rich culinary heritage of North East India,” remarked Chaya Bahirvani, Partner, and Co-founder of Pahari Roots. “This recognition brings us closer to our mission of making North Eastern cuisine and ingredients accessible and appreciated across diverse culinary platforms.”

Bhavna Ahuja, Partner & Co-founder of Pahari Roots, expressed gratitude for the recognition & appreciation received from industry stalwarts, including Chef. Montu Saini (Executive Chef – Parliament House, Sr. Executive Chef – Presidents Secretariat (June 2015 – Aug 2020), Honorary Member to LE Club Des Chefs Des Chefs (CCC) (Since June 2015), CCC- Club of Personal Chefs of Head of States & the Worlds Most Exclusive Gastronomic Society), Chef. Vinod Bhatti (Food Range & Supply Leader, Ikea India & Member – Indian Culinary Forum, IFCA, WACS., Chef. Jason DeSouza, Executive Chef and owner of luxury fine dining restaurant White Plate in Goa. Chef. Ishijyot Surri (Executive Chef & Founder, SJI Hospitality & Foods Pvt. Ltd).

The brands exhibit also attracted attention from prominent hoteliers and restaurateurs in the hospitality industry, further validating its potential for growth and collaboration.

“We are excited about the prospect of collaborating with chefs and restaurants to present these rare indigenous produce from the North East Region in innovative ways,” added Bhavna Ahuja.

The North East region has long been overlooked in the mainstream food industry, and Pahari Roots seeks to change that narrative. With a diverse range of ingredients including the fiery Bhut Jhalokia, the fruity Birds Eye Chilli, the indigenous Perilla Seed, the citrusy Sichuan Peppercorn, the obscure White Sticky Rice, the healing Lakadong Turmeric, and the Young Jackfruit, among many others.

About Pahari Roots
Pahari Roots was founded in 2020 by sisters Bhavna Ahuja & Chaya Bahirvani and friend Stephanie Marbaniang, with roots in Meghalaya. The brand is committed to bringing the finest ingredients from North East India to culinary enthusiasts worldwide. With a focus on authenticity, quality, and innovation, Pahari Roots aims to showcase the rich culinary heritage of the region and promote its unique flavours and ingredients on a global platform.

For more information, please visit website www.pahariroots.co.in.

Follow us on social media: Instagram/Facebook: @pahariroots.co.in.

Paras

Recent Posts

Salesforce Brings The First Edition of Agentforce World Tour To Delhi

Salesforce, the worlds #1 CRM, powered by AI technology and capabilities, today hosted India's first…

8 hours ago

Metropolis Healthcare unveils Key Findings from Molecular Genomics Study in honour of Lung Cancer Awareness Month

Lung cancer remains one of the most prevalent and deadly cancers globally, with approximately 2.2…

8 hours ago

Sachidanand Upadhyay: A Visionary Leader Dedicated to Building Better Tomorrow

At Lord's Mark Industries Limited, led by Sachidanand Upadhyay, we are committed to fostering positive…

9 hours ago

HDFC Life Launches ‘The Missing Beat – Second Chance’

After the success of the first phase of 'The Missing Beat', a campaign aimed at…

9 hours ago

Raghu Vamsi Aerospace Group Lays Foundation Stone to Build New Facility in Hyderabad with the Investment of Rs.300 Crore

Laid the foundation stone by Shri D. Sridhar Babu, Minister of IT, Electronics, Communications, Industries…

9 hours ago

Global Recognition for Chitkara University in Times Higher Education Interdisciplinary Science Rankings 2025

Chitkara University has earned a prominent place on the global academic stage, ranking 161st in…

9 hours ago