super.money Diversifies into Travel with FLIGHTS Launch; Strengthens Position as the Most Rewarding UPI Platform
super.money, one of India’s fastest-growing UPI-first platforms, today announced the launch of ‘FLIGHTS’ – a reimagined, rewards-first flight booking experience built primarily for Gen Z travellers. Powered by Cleartrip, this new feature enables users to book domestic flights seamlessly via UPI, while unlocking an exclusive 5% benefit that stacks on top of other offers, making it the most rewarding way to book flights today.
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super.money forays into Travel with FLIGHTS Launch
This launch furthers super.money’s ambition to redefine what UPI can do. With FLIGHTS, super.money strengthens its position as a trailblazer, transforming UPI from a basic transaction tool into a platform for meaningful, high-value commerce. It bridges the benefits gap between credit cards and UPI, while keeping payments simple, secure, and instant.
Recent Cleartrip data highlights that Gen Z consumers (those born between 1997 and 2012) are driving a shift in travel behaviour: opting for solo experiences, prioritising comfort and personal freedom, and choosing UPI and debit cards over credit-based payments. In fact, Gen Z leads in UPI usage, with 10% more UPI transactions than any other cohort.
super.money is directly addressing this shift by giving young Indians a way to book flights using just UPI – without sacrificing rewards, benefits, or control. This aligns with Gen Z’s preference for ease, instant gratification, and debt-free financial choices.
“With ‘FLIGHTS,’ we are embedding value directly into travel bookings on UPI,” said Prakash Sikaria, Founder & CEO of super.money. “This move reflects our larger vision to make UPI not just about daily spends but about enabling life’s bigger moments too. Whether it’s booking a solo trip or a dream holiday, FLIGHTS on super.money is here to make decisions smarter, faster, and more rewarding.”
“At Cleartrip, we are observing a significant uptick in UPI adoption as a preferred mode of payment among flight bookers,” said Manjari Singhal, Chief business and growth officer, Cleartrip. “This trend is even more pronounced among Gen Z travellers, who are drawn to the ease, speed, and debt-free nature of UPI transactions. This shift reinforces our commitment to serving one of the fastest-growing customer segments in the travel space.”
As 85% of digital transactions in India now take place via UPI (IMF, 2024), super.money is building the ecosystem Gen Z expects: where payments aren’t just functional but empowering. Travel, once considered a luxury, is now a lifestyle choice and super.money is making sure payments keep up.
The launch of FLIGHTS cements super.money’s role as a category-defining force, and a one-stop destination for India’s new-age consumers looking for simplicity, control, and real-time value.
About super.money
super.money by Flipkart Group is a pioneering UPI fintech platform dedicated to revolutionizing India’s payment landscape. The app aims to empower users with a seamless, secure, and user-friendly UPI experience, integrating innovative credit solutions directly into everyday transactions. By offering immediate cashbacks on every UPI payment, super.money delivers instant rewards and enhances the financial experience. With a commitment to security, simplicity, and innovation, super.money aims to set a new standard in financial independence and user satisfaction. super.money is ISO27001 and PCI DSS certified.
To know more, visit super.money or write at help@super.money
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