Categories: Articles

Swatch Brings JEAN-MICHEL BASQUIAT’s Masterpieces to Wrists

The Swatch Art Journey draws on the New York artists iconic paintings from the early 1980s.

May marks the release of the fifth capsule collection of the Swatch Art Journey 2023 and embodies Swatch’s love for trailblazing artists. The Swatch x JEAN-MICHEL BASQUIAT Collection is a vibrant tribute to the iconic New York artist who dared to break the boundaries of conventional art and help make street art sub-culture a critically embraced art form.

Art Journey Collection – Swatch x JEAN-MICHEL BASQUIAT

Three watches and a Special Set capture Basquiat’s signature style and are filled with powerful images and codes of all kinds. Each watch is a masterpiece in its own right and showcases Basquiats edgy compositions and fearless spirit.

For the campaign shoot of the collection, Swatch connected Basquiat’s art with today’s global skate and BMX culture. Swatch Proteam athletes, free-flowing pro skateboarder and world champion Andy Anderson and nine-time BMX world champion Matthias Dandois show the synergy between art and sport as they hit the streets wearing watches from the collection.

About Swatch

Positive provocation and joie de vivre made in Switzerland: since its founding in 1983, Swatch has shaken up the watch industry.

Thanks to its striking designs which always reflect the zeitgeist, Swatch remains one of the leading watch manufacturers and the most sought-after brands in the world – and has always stayed true to itself. The company surprises again and again, whether it be with regularly released new models or special collections. The revolutionary way in which Swatch thinks and acts has always been evident with its early involvement in action sports, such as BMX, longboarding and surfing. The Swatch Art Peace Hotel in Shanghai embodies the brands love of art and brings together artists from around the world.

For more information, please visit:www.swatch.com/en-en/watches/art-watches/art-journey.html.

Paras

Recent Posts

Forbes India Announces ‘Octanom Tech’ to be in its Forbes Select 200, Cohort of 200 Companies with Large Global Potential

Octanom Tech Pvt Ltd, in a significant recognition of its innovative technological solutions and market…

27 mins ago

Galgotias University Honored by Governor of Uttar Pradesh for Achieving Top Rankings in QS World University Rankings: Asia 2025

Honble Governor of Uttar Pradesh, Smt. Anandiben Patel, felicitated Galgotias University at Raj Bhavan, Lucknow,…

1 hour ago

NoBroker Hosts ‘Property Carnival’ in Chennai for Homebuyers

NoBroker, India's first proptech unicorn, is bringing an exciting opportunity for homebuyers with the launch…

2 days ago

Manthan School Ranked Among India’s Top 20 Schools in EWISR 2024-25

In a remarkable achievement, Manthan School has been ranked 3rd in Telangana and Hyderabad, and…

2 days ago

Solidus Techno Power Pvt. Ltd. Appoints Mr. Jaspal Singh as Chief Technology Officer

Solidus Techno Power Pvt. Ltd., a leader in solar EPC solutions, is pleased to announce…

2 days ago

Salesforce Brings The First Edition of Agentforce World Tour To Delhi

Salesforce, the worlds #1 CRM, powered by AI technology and capabilities, today hosted India's first…

3 days ago