Ujaas Unleashes Menstrual Health Express: A Nationwide Initiative Driving Awareness and Exploring Diverse Menstrual Health Practices across India

• As part of the initiative Ujaas Menstrual Health Express will flag off an awareness Van to travel to the length and breadth of the county covering 25 states and 106 cities, covering over 10000+ kilometres by road

• To ensure sustainability the Initiative will also build capacity of over 26 NGO’s/ implementing partners along with ASHA and Anganwadi workers, spread across the country to deliver crucial information on menstrual health and hygiene management

• The initiative to gain insights into the diverse cultures, practices, and beliefs surrounding menstruation and menstrual health and hygiene in different states of India.

Ujaas, an initiative by Aditya Birla Education Trust, has taken a monumental stride towards driving menstrual taboos and fostering nationwide awareness for menstrual health and hygiene management. Today marks the unveiling of the Ujaas Menstrual Health Express, a pioneering initiative led by Ms. Advaitesha Birla, Founder of Ujaas. This ground-breaking initiative is the first of its kind in India, designed to traverse the length and breadth of the country, covering diverse regions and communities. A Menstrual Health Express Van a part of this initiative will cover 25 states and 106 cities, over 10000+ kilometres. In a strategic move, Ujaas has partnered with local NGOs to drive awareness and gain insights into the varied cultures, practices, and beliefs surrounding menstruation and menstrual health and hygiene in different states of India.

Ms. Advaitesha Birla, Founder of Ujaas, and Dr. Neerja Birla, Founder of Aditya Birla Education Trust, launch the Ujaas Menstrual Health Express Initiative at Birla Centurion, Mumbai today

The initiative goes beyond mere awareness efforts, incorporating the distribution of free sanitary napkins, thereby transforming it into a comprehensive and impactful endeavour. Notably, a significant portion of these distributed napkins will be manufactured by Ujaas itself, in collaboration with Self-Help Groups. Through this collaboration, more than 25 women have received specialized training for sustainable cloth Napkin production, not only contributing to the campaigns objectives but also enhancing their livelihoods. In total, over 250,000 pads will be distributed as part of this campaign, reflecting Ujaas commitment to addressing menstrual health challenges, empowering women, and making a substantial positive impact within communities nationwide.

Advaitesha Birla and Dr. Neerja Birla unveil Ujaas Menstrual Health Express Van, embarking on a 100-day journey covering 25 states, 106 cities, and over 10,000 kilometers

Commenting on the launch Ms. Advaitesha Birla, Founder, Ujaas expressed her dedication to womens empowerment and menstrual health education. “The Ujaas Menstrual Health Express reflects our steadfast dedication to empowering women and girls through education on menstrual health. Our goal is to extend our reach nationwide, ensuring widespread awareness and delivering accurate knowledge to enable girls to lead healthy and dignified lives. The Menstrual Health Express will build capacity of implementing partners including ASHA and Anganwadi workers and also gain insights on various menstrual health practices across India, while ensuring access to safe menstrual health products. Every year, over 23 million girls in India stop attending school because of their periods. Menstruation is a significant public health issue that causes enormous struggles, including discrimination and limited access to essential resources. Our primary objective is to elevate discussions and initiatives at the grassroots level, laying the foundation for a more inclusive and empowered future for women.”

Adding further to the launch Dr. Neerja Birla, Founder and Chairperson Aditya Birla Education Trust, extended her wholehearted support to the Ujaas Menstrual Health Express initiative, emphasizing the critical need for such endeavours at the national level. “Many girls are unaware of periods before their first menstruation cycle due to taboos and sociocultural restrictions, leading to potential health issues. The foremost strategy in dispelling myths is raising awareness among adolescent girls about menstrual health and hygiene. I am proud of Advaitesha for taking up this cause and driving it nationally. We hope to support as many girls as possible to lead a dignified and independent life during menstruation. Initiatives like these bring the conversation to local communities, engaging girls, women, and men, breaking the silence surrounding menstruation and fostering a healthier, more informed society.”

Ujaas, driven by the Aditya Birla Education Trust’s steadfast commitment to social development, has long been a beacon of progress in menstrual health and hygiene management. Through awareness workshops, free sanitary pad distribution, and collaborative initiatives, Ujaas empowers girls and women, particularly in underprivileged communities, to manage their menstrual cycles with dignity and confidence. Ujaas focuses on breaking down taboos and stereotypes, challenging the societal stigma associated with menstruation, and fostering a supportive environment that empowers girls to embrace their periods with confidence. Since its inception in 2021, Ujaas has touched the lives of 205,463 beneficiaries, distributing an impressive 2,575,348 sanitary pads, reaching out to 17 locations across Maharashtra.

About Ujaas – An Initiative of Aditya Birla Education Trust

Ujaas, a transformative initiative under the stewardship of the Aditya Birla Education Trust, is committed to fosteringpositive change and empowerment in the space of menstrual health and hygiene management. With an unwavering focus on driving awareness, breaking stereotypes and myths, and contributing to social development in the space of menstrual health and hygiene, Ujaas epitomizes the Aditya Birla Education Trust ethos of contributing meaningfully to society. Driven by a relentless pursuit of excellence, Ujaas leverages the values, resources, and expertise of the Aditya Birla Education Trust to create a lasting impact. By implementing awareness workshops and distribution of free pads, Ujaas serves as a beacon of progress and inclusivity. Guided by the visionary principles of the Aditya Birla Education Trust, Ujaas embodies the belief that sustainable change begins at the grassroots level. Through collaborative efforts, strategic partnerships, and a deep-rooted commitment to uplift communities, Ujaas aspires to make a significant difference in the lives of underprivileged girls and society at large.

For more information, please visit www.ujaas.in.