Ray Kroc – Former CEO of McDonald’s
Ray Kroc works as a salesperson in several restaurants, selling milkshake mixing appliances. Prince Castle is the name of his firm. Kroc works very hard to sell the equipment, but nobody has any interest in purchasing it. He dials his secretary’s number, and from the other end, she informs Ray that we have received 6 orders for milkshake mixing equipment. Kroc was stunned and unable to comprehend what her secretary had said.
Ray speaks with the client who has placed an order for six machines. Furthermore, the customer has said that we require 8 computers rather than 6. Ray feels overjoyed after hearing this piece of information. Ray Kroc once paid a visit to the client’s restaurant, which is called McDonald’s Hamburgers. There were several individuals waiting in line.
The Starting Point of McDonald’s
This is a 1954 tale. People weren’t lined up at the time. They would place their order, and the meal would be delivered to their car by the waitress. Going to McDonald’s was an entirely new notion. Ray had never seen anything like this before. Ray has now joined the queue and orders one burger and one cock. He received what he wanted in a matter of minutes. He is going to be surprised how quickly he receives his food after watching this way.
Kroc is seated on the bench eating his burger when the cleaning guy asks Ray whether he liked the food. Ray Kroc responds, “I haven’t eaten such a good hamburger in my entire life.” He gives his card to the proprietor of McDonald’s Hamburgers (Mc) and informs him that you have purchased eight milkshake mixing machines. Ray Kroc inquires about Mc’s proposal. Ray is given a tour of the firm by Mc. Mc tells Ray that the most crucial factor we are evaluating right now is speed.
Dick McDonald’s Marketing Strategy
First and foremost, they cook McDonald’s hamburgers. There are two chefs for grilling the food. Meanwhile, another man prepares the bun. Ray inquires as to where Mc obtained all of these goods. Mc claims that we do not buy these things. We prepare these foods ourselves. Each duty is assigned to a separate employee, and in the final stage, all of the component parts are combined and your burger is cooked in 30 seconds.
Mc admits that he worked on it alongside his brother Dick McDonald. Dick created the main conception and strategy. In this subject, he is highly practical and skilled. Ray is very pleased with the work of both brothers. Mac informs Ray that he and Dick have always intended to work in the film industry. They’ve both worked as truck drivers for a long. Then we both open our respective movie theaters.
Why Did Dick McDonald’s Proposal Fail?
The London Stock Exchange plummeted severely one day. At the time, no one was making money in Glendora, save for one man. He was selling hot dogs and soft drinks. From that perspective, we both agreed to open our own booth. Dick McDonald came up with the amazing concept. The concept was to relocate the stand to (SAN BERNARDINO). Because of a road flyover, the stand couldn’t be moved from one location to another. The concept was a complete failure. Another suggestion from Dick is to divide the stand into two halves. This concept was accomplished effectively.
According to Dick, there was a major flaw in this business plan. Many youngsters are participating in this company, and their services are not very good at the moment. Dick noted that we were getting additional orders of hamburgers, soft drinks, and French fries. After that, Dick began concentrating only on this particular item. Furthermore, we detached several waiters and began taking orders via the window.
All food items were delivered to customers in the manner of recyclables. One issue they had with this business strategy was that many individuals were blowing the horn while riding in it. They are all unaware that they must come up to the window to place their orders and then pick their orders exclusively from that window.
Who Acquires The McDonald’s Franchise?
Ray returns home, but he is unable to sleep. He just thinks about McDonald’s. The following morning, Ray returns to Mc Donald’s and makes them an offer for a Mc Donald’s franchise. Ray comes upon a photograph of a freshly constructed McDonald’s restaurant at Mac Office. Dick came up with the concept for the eatery. Ray inquires whether you have ever made it. Ray also went to keep an eye on the establishment. That designer definitely impressed Ray.
Ray goes to his wife and tells her what he knows about McDonald’s. His wife claims that he must concentrate on milkshake mixing equipment. Ray believes he won’t settle down too soon. Kroc attempts to sell the mixer again, but no one buys it. Ray Kroc is sick of working as a salesperson and chooses to join forces with the Mac brothers. He approaches the Mc brothers and expresses his desire to collaborate with them. The Mc brothers reviewed this concept with each other and both agreed on it. Ray agreed to sign their proposal contract.
Following it, Ray approaches a number of individuals about starting a franchise, but they all turn him down. As a result, Ray acquires a McDonald’s franchise and obtains a bank loan by mortgaging his home. Ray is in a life-or-death predicament. If this endeavor fails, he will have to dispose of his home.
McDonald’s Stores
The difficult task of establishing the franchise then begins, although there are several complications along the way. There are certain things the Mc Brothers dislike, and some items that Ray dislikes. However, the restaurant prepares and begins to function smoothly. Ray is meticulous about his restaurant. He enjoys his employment as a servant there. Ray then cleans the restaurant area once it has been closed.
Ray and his wife went out to dine with their companions the next day. His friend’s company is doing nicely. When Ray told his fellow diners about his eatery, they all made jokes about him. Ray had opened three more McDonald’s franchises, and the Mc brothers learned about it one day. Dick questions if they made a mistake by revealing Ray all of their business strategies.
Ray’s buddies to whom he had sold the Mac franchise were unable to keep the restaurant up to scratch. And those individuals offered their wares in there as well. The restaurant was extremely filthy, and the burgers were not properly made. Ray returns home and informs his wife that he has canceled all of his subscriptions to places where his buddies go. His wife is upset because she claims that they are our best friends. You can’t do that with them.
The next day, a man comes into Ray’s office to sell a Bible. Ray offers him a McDonald’s franchise. Ray’s offerings are accepted by the man. Ray informs his wife that I require such folks. His goal was to establish a Mc Donald’s family. Many people become franchisees and also handle quality control.
Ray’s Final Message From The Financial Institution
This made Ray very delighted. Ray returns to the restaurant for supper after a few days, and he enjoys his meals there. The restaurant owner recognizes Ray and tells him, “I enjoyed your work as well.” The restaurant’s owner tells Ray that he plans to develop a McDonald’s franchise. Furthermore, Ray’s attention is drawn to a girl who is playing the piano over there. The restaurant owner then presents that girl in front of Ray. According to the owner, she is my wife.
When Ray returns home, his wife informs him that some individuals are interested in his company plan. She believes her worth is decreasing day by day. Ray’s secretary thinks you’re in a lot of money. Ray’s wife is furious because he has mortgaged the house. Ray then goes to have a conversation with the proprietor of the eatery and asks for a few dollars for assistance, but the business proprietor tells him that I don’t have much money. The owner’s wife tells Ray, “I have an amazing concept for how you and your Mc Donald’s franchise can earn up to $100.”
The owner’s wife came up with the notion of milkshake powder. The powder is suitable for making milkshakes. As a result, they may be able to conserve more power. Ray informs Dick that he has found a solution to our situation. Dick claims that there is no way to make a milkshake without milk. Ray is now hopelessly in debt, and the financial institution has served him with the final warning.
Ray And Mc Brother’s Wrestling
When Ray exits the bank, he encounters a guy who says, “I can help you.” Rays shows that individual all of the transaction data and the contract. Ray was informed by the man that you do not have any cash flow. After a while, McDonald’s becomes well-known throughout the country. Dick asks Ray angrily, “Why did you put McDonald’s Corporation on your letterhead?” Mc picks up the telephone from Dick and informs Ray that this is not his firm. This firm was founded by us. We developed a 30-second order delivery mechanism.
Ray claims that when he first arrived to Mc Donald’s, he had a wonderful concept about how we may grow together in the future. But you merely want to keep your previous job. But I wanted to win and change the course of history. People like you have no place in business. Mc suggests that you leave this business. Ray asks, “How are you going to do this?” According to Mac, we will bring a lawsuit against you. Ray adds, “Okay, do it, but you won’t be able to afford me.” You merely have a small burger company, while I play on a national level.
Later Dick, Mc, Ray Kroc, and the attorney get together. Ray’s lawyer on Jha claims that Ray supports all of his requests save one. 1% of the company’s earnings. Ray claims that I previously agreed to the transaction with my investor and would not accept it. However, you are going to continue to get a royalty. Dick and Mac both agree on this. They also sell McDonald’s to Ray.
Conclusion
Nobody has and cannot match McDonald’s success. One thing distinguishes McDonald’s, and that is its brand identity. Nobody in the world, according to Ray, will match your tenacity. For more information, stay updated with – https://www.newsonline.media/
