Category: Articles

A massive benchmark set across the industry with 200M + impressions for the TVC In line with the digital-first marketing strategy, the campaign ran across social media, TV and top news platforms tapping customers nationwide Further to Signify’s #BrighterLivesBetterWorld vision the TVC highlights Philips’ lighting propositions across segments Signify, (Euronext: LIGHT) the world leader in...

Malkist, the iconic sandwich cracker biscuit brand loved for its unique 14-layer crackers with delicious cheese filling, has launched an indulgent new flavour – Malkist Double Chocolatey. Crafted to delight the chocolate enthusiasts, it has a rich coating of velvety chocolate within the brand’s signature crunchy crackers which are also chocolatey. This double chocolatey taste...

NielsenIQ (NIQ) has announced the appointment of Joe Ellis as the new Managing Director for its India business. This announcement follows a year after NIQ and GfK merged to form the world’s largest consumer intelligence firm, with significant investments in omnichannel coverage, business intelligence tools, and predictive analytics. NielsenIQ Appoints Joe Ellis as Managing Director...

The 10th edition of IVASS – India Vehicle After Sales Summit, the worlds longest-running program on Vehicle After Sales Service, was recently held in New Delhi. Organized annually by the World Auto Forum (WAF), the summit brought together top leaders from the countrys After Sales Service community under one roof. Learnings from the 10th IVASS...

Truecaller, the leading global communications platform, today announced the launch of its latest innovation – Truecaller Verified Campaign, as part of its business offering. As customer attention becomes increasingly fragmented across multiple channels, Truecaller Verified Campaign empowers businesses to create hyper-personalized, contextually relevant, and dynamic digital journeys for customers within their everyday communication experiences on...

India comes in the top three list in producer of textile waste globally, generating over approximately 7.8 million tonnes or 8.5% of global textile waste in India. To illustrate, imagine over 1,000 large sports stadiums with textile waste, each one brimming with discarded clothes and fabrics. Women sorters at the TRF (textile recovery facility) under...

Universal Sompo and Sompo Care have been successfully making collaborative efforts at enhancing health and wellbeing across borders, in alignment with the Skill India Mission. The project under this collaboration is being implemented throughout 2024 and will continue through 2025. This project involves providing Indian nursing care personnel with nine months of comprehensive training in...

MANA Projects, a leading name in Bengalurus real estate sector, announced the launch of its latest residential project, MANA Cresta. Registered under RERA with the number PRM/KA/RERA/, this upscale development in Chikkanayaknahalli, just 1.2 km off Sarjapur Road, blends modern living with nature-inspired architecture, offering a lifestyle that balances comfort and functionality. MANA Crestas iconic...

Axis Max Life Insurance Ltd. formerly known as Max Life Insurance Company Ltd. (“Axis Max Life”/ “Company”), has announced the inclusion of ‘Axis‘ in its corporate name following the Corporate & Regulatory approvals. Additionally, the Company has been rebranded to Axis Max Life Insurance, marking a pivotal milestone in its brand evolution. The integration of...

Lenovo, the global technology powerhouse, today announced the launch of the Yoga Slim 7i Aura Edition in India, a premium laptop designed to elevate user experiences through cutting-edge innovation. Co-engineered and imagined with Intel, the Yoga Slim 7i Aura Edition merges sleek design, unmatched performance, and intelligent features, catering to professionals, creators, coders and everyday...