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Why Gen Z Doesn’t Trust Traditional Advertising Anymore

Why Gen Z Doesn’t Trust Traditional Advertising Anymore

Introduction Picture a seventeen-year-old watching YouTube. An ad plays. Within two seconds before the skip button even appears she has already tuned out. Not because she is distracted. Because she saw it coming, recognised the format, and mentally filed it under “not for me.” This is not an anomaly. For an entire generation, it is...